Case Study 1: Business / Financial Sector
Client / Sector:
A leading financial institution in Ghana
Challenge / Objective:
The client wanted to understand how corporate clients choose banking partners to refine its commercial banking strategy and improve client retention.
Approach / Methodology:
- Conducted 30 in-depth interviews with senior executives across large companies in energy, mining, and infrastructure
- Ran a quantitative survey of 200+ finance and procurement managers
- Mapped decision-making criteria including trust, digital tools, cost, and service delivery
Outcome / Impact:
The study revealed that personalized relationship management and digital efficiency were the top drivers of corporate banking choice. Pricing was important but not the main deciding factor. Based on the insights, the bank redesigned its corporate offering and launched a new digital onboarding system, leading to increased client acquisition.
Key Insight:
Corporate clients place higher value on speed, trust, and tailored service than on cost alone.
Case Study 2: NGO / Social Sector
Client / Sector:
International NGO – Health & Social Development
Challenge / Objective:
The NGO needed to measure the impact of a maternal health awareness program aimed at reducing preventable complications in rural Ghana and Côte d’Ivoire.
Approach / Methodology:
- Household surveys with 1,200 women of reproductive age across 3 regions
- Focus groups with community members and local health workers
- Before-and-after comparative analysis to track changes in awareness and behavior
Outcome / Impact:
The research found a 40% increase in antenatal care attendance and a significant improvement in awareness of danger signs during pregnancy. The findings enabled the NGO to secure donor funding for scale-up and expand the program into new regions.
Key Insight:
Community-based awareness campaigns are most effective when combined with local health worker engagement.
Case Study 3: Consumer / FMCG Sector
Client / Sector:
Multinational FMCG company entering the West African market
Challenge / Objective:
The client wanted to test the market potential and product acceptance of a new snack brand in Ghana before full-scale launch.
Approach / Methodology:
- Consumer survey with 500 respondents across Accra, Kumasi, and Takoradi
- Product testing sessions where participants sampled prototypes
- Brand concept evaluation covering packaging, pricing, and messaging
Outcome / Impact:
Findings revealed high interest in the product but highlighted the need for smaller, more affordable pack sizes for urban and peri-urban consumers. The client adjusted its pricing strategy and packaging design, resulting in a successful launch and rapid adoption within the first 6 months.
Key Insight:
In price-sensitive markets, pack size and affordability are critical drivers of product success.
