1. Focus Groups
Facilitate in-depth discussions with small groups to explore attitudes, beliefs, and motivations behind consumer behavior.
2. In-Depth Interviews (IDIs)
Conduct one-on-one interviews to gain deep insights into individual perspectives and experiences.
3. Ethnographic Studies
Observe and analyze consumer behavior in natural settings to understand cultural and social influences.
4. Content Analysis
Analyze qualitative data from various sources such as social media, forums, or interviews to identify trends and patterns.
5. Case Studies
Develop comprehensive case studies to explore complex issues or success stories in detail, providing valuable insights for strategic decisions.
